Our Story

1968 — The Beginning. M E Meeran founded The Eastern Trading Company (ETC), a vibrant enterprise that specializes in the import and export of diverse goods, connecting markets across continents.

1999 — Launch of Eastern Treads Touching another milestone. Group Meeran reached a new milestone by establishing Eastern Treads and cementing its name in the tire-re-treading industry.

Over the decades that followed, the Group grew into spices, beverages, real estate and more — while keeping the entrepreneurial spirit of its founder at its core.